Efficient CEREC Appointments
I’m often asked by new and seasoned CEREC users how to decrease their appointment times for a simple crown procedure. This question has a number of different solutions depending on the individual...
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The Value of a Simple Patient Newsletter
Unlike most people who blog on dental marketing and patient communications, I have (at least for the time being) a unique perspective on the subject. How so? Well, I’m the farthest you can get from an...
View ArticleTraining New Employees
New employees are typically hired and trained by office managers, yet managers are most often the busiest people in the office! We hear from our members often that this part of their job is time...
View ArticleThe #1 Reason Every Practice Needs Social Media – It’s Likely Not What You Think
What is the main reason you got on board with social media? Social media has mainly been seen as a marketing tool – a way to attract new patients. However, social media plays a much more important role...
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Marketing with Surgical Precision: RevenueWell’s New Campaign Manager
As any marketer will tell you, the success of your email or direct mail campaign starts with a clean, well-targeted list of recipients. Simply put, your message, promotion, newsletter or announcement...
View ArticleThe Future of Online Reviews
Have your patients posted reviews about your practice? A recent American Express Global Customer Service Barometer survey found that customers are telling more people about their service experiences –...
View ArticleEaglesoft Tip of the Month: Patient Statements
Your software is an amazing tool that directly contributes to your patient’s experience. My number one goal when I visit an office is to leave the staff energized and comfortable with their software....
View ArticleNetwork, learn and have fun at the AADOM annual conference
Registration for the annual American Association of Dental Office Managers (AADOM) conference on September 19-20 in Orlando, Fla., is almost filled up! If you’ve been sitting on the fence about whether...
View ArticleYou Know It’s Time to Get a New Website When…
You have a website. This is good. But, there are questions that need to be considered in order to make sure that your site is doing the very best for your practice. If you haven’t looked over your...
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CEREC Tip of the Month: The New Incisal Variation Tool in 4.2
One of the new tools in the 4.2 software is the new Incisal Variation tool. Not only can we get great looking anterior proposals with the 4.2 software, we also have the ability to enhance the facials...
View ArticleSchick 33: A Different Sensor, No Matter Which Way You Look At It
As product manager at Sirona, Joe Goldstone is responsible for knowing all the ins and outs of all of their platforms. Recently, he took the time to discuss the Schick 33 sensor. This is a two-part...
View ArticleSection 179 and Purchasing Equipment in 2013
Off the Cusp - Patterson Dental blog With a new tax season come new possibilities, and we at Patterson are excited to offer you new opportunities to improve your practice with cutting-edge equipment in...
View ArticleIs Your Practice OnTrack?
Off the Cusp - Patterson Dental blog At Patterson, we’re all about improvement – how can we better serve you? That’s why Mercer Advisors’ OnTrack software is such a perfect fit. It’s the dental...
View ArticleFive Reasons You Need a Marketing Plan –- NOW
Off the Cusp - Patterson Dental blog All big ventures that are meant to add value to your life, require a plan. You go on a vacation – you have a plan. You build a house – you have a plan. Want to...
View ArticleMarketing to Your Existing Patients: Five Ways to Boost Practice Profitability
Off the Cusp - Patterson Dental blog If you’re a dental professional who’s just starting out with building a practice marketing program, you know there’s no shortage of options out there. From...
View ArticleMarch Events
Off the Cusp - Patterson Dental blog Join us in March for the following events! Arizona 3/8: Phoenix – Equipment Maintenance Seminar California 3/6: El Segundo – Surgical Esthetics Course 3/7:...
View ArticleFive Common Facebook Marketing Myths
Off the Cusp - Patterson Dental blog Are you standing on the sidelines questioning if Facebook is right for your practice? There are a few unfortunate myths that prevent many dentists from moving...
View ArticleHow to Measure Your Marketing Efforts
Off the Cusp - Patterson Dental blog Lately I have seen many questions on message boards about how to measure marketing. Why is it difficult to measure? Why won’t anybody give straight answers as to...
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The Real Deal Gets Social
Off the Cusp - Patterson Dental blog If you’ve been to a trade show you know the organized chaos they can be; there is simply so much to do and see it can be impossible to fit it all in. That’s why...
View ArticleEfficient CEREC Appointments
Off the Cusp - Patterson Dental blog I’m often asked by new and seasoned CEREC users how to decrease their appointment times for a simple crown procedure. This question has a number of different...
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